Vittoria Beach, Arma di Taggia: Sunbeds Spaced Further Apart Than Almost Anywhere Else on This Coast

Italy | Arma di Taggia | Imperia, Liguria

The one detail that comes up most consistently about Vittoria Beach — from the establishment’s own description and from people who’ve spent a day there — is how far apart the sunbeds are placed. The beach club itself describes this as a rarity on the Ligurian Riviera, and by the accounts I read, it’s not marketing language: people who’ve come expecting the usual elbow-to-elbow configuration along a narrow strip of coast apparently find considerably more space between them and their neighbours here than anywhere else along this stretch. That specific quality seems to be the primary reason people come back.

The beach itself sits on a stretch of the Arma di Taggia seafront that runs roughly three kilometres along the Via Lungomare, one of the genuinely sandy lengths of coast on a riviera more commonly characterised by pebble and stone. The water takes on a lagoon-like calm for much of the season, sheltered enough to function reliably as a family beach, and the Fondali Arma di Taggia – Punta San Martino Marine Protected Area covers the waters immediately offshore — a protected zone established specifically to safeguard the seagrass meadows and marine biodiversity at this point along the coast, meaning the underwater environment directly in front of the beach carries formal conservation status.

I should mention one practical thing directly: street sellers work the beach. These are vendors circulating among the sunbeds selling goods to people who have paid a premium for a private beach experience, and this comes up consistently enough in accounts of the place that I’d consider it a genuinely honest part of the picture rather than an isolated complaint. Whether it bothers you will depend entirely on how you feel about being approached while lying down; plenty of people mention it in passing alongside otherwise positive descriptions, and an equal number clearly found it genuinely irritating.

Getting There: 6 Kilometres West of Sanremo, Via the A10

I took the A10 motorway to the Arma di Taggia exit and followed signs down to the seafront. Paid public parking fields sit across from the beach, the demand for spaces running high on summer weekends rather than being particularly easy. The Riviera dei Fiori cycling path runs directly through Arma di Taggia on its route along the old coastal railway, connecting through to Spiaggia Tre Ponti Sanremo Italy eastward and to Bagni Germana Arma di Taggia Italy, the other well-established beach club on the same town’s seafront, a short walk west along the Lungomare. The town’s own train station, Taggia-Arma, connects along the Genoa–Ventimiglia line, a two-minute flat walk from the main promenade stop to the beach gates.

The Beach: Sandy, Family-Focused, a Marine Protected Area Offshore

The sand here is fine and golden, the seabed sloping gradually and staying shallow enough that families with smaller children use this stretch specifically rather than some of the more exposed or rockier beaches nearby. Hot showers come free in the changing cabins, the children’s play area is genuinely large and shaded, and ping pong tables and various games are available for those wanting more than a swim and a lie-down.

The restaurant draws mixed descriptions — good selection and reasonable pricing in some accounts, limited menu at high prices in others. I’d go in without a specific expectation either way and order something simple rather than the most ambitious thing on the menu.

Vittoria Beach, on Via Lungomare in Arma di Taggia, sits on one of the few genuinely sandy stretches of the Ligurian coast, its sunbeds notably better spaced than most establishments along the Riviera Ligure — a consistently noted quality that seems to be the main reason people return. The Fondali Arma di Taggia – Punta San Martino Marine Protected Area covers the waters immediately offshore. Street sellers circulate on the beach; it comes up enough to be worth knowing in advance. Six kilometres from Sanremo, on the same Lungomare as Bagni Germana nearby, cycling path running through.

Take the A10 to Arma di Taggia and follow signs to the seafront. Book sunbeds in advance via WhatsApp if you’re visiting in peak season. Cycle through along the Riviera dei Fiori path if you’re covering this stretch of coast rather than driving to a single point.